First Pres,

     If you're like me, your mailbox has been full lately of year-end appeal letters from the many wonderful organizations that you support. Here's the question: How do you decide which ones to support?  Each of them shares the important work that is being done in pursuit of the organization's goal; each of them asks you to consider a special year-end gift; and each of them appropriately gives thanks for your continued support. So, how do you determine your response?